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National Seatbelt Campaign Focuses on Child Safety

A new national campaign aims to reduce traffic fatalities and injuries for children younger than 10.

Parents chauffeuring between events sometimes neglect to properly buckle their children, according to a recent study by the National Highway Traffic Administration. More than half of the 1,552 children who died in traffic-related injuries during the past 5 years were not wearing seatbelts.

Tips for Safe St. Patty's Day Festivities

Perhaps no holiday is more associated with drinking than St. Patrick’s Day. Pints of Guinness flow from taps nationwide as revelers engage in pub crawls and happy hours.

The carefree nature of the holiday can lead to lapses in judgment and severe consequences. Collisions caused by drunk drivers claimed 31 lives on St. Patrick’s Day in 2013.

Government agencies and safety advocates urge everyone who plans to drink during the annual celebration to designate a sober driver.

Toyota Releases Bass Pro Shops Off-Road Edition Tundra

Gulf States Toyota introduced the new 2015 Toyota Tundra Bass Pro Shops Off-Road Edition today at the 2014 State Fair of Texas.

This marks the first retail vehicle collaboration between Toyota and Bass Pro Shops, the nation's premier outdoor retailer. With the capability to handle a tough trail or provide a comfortable ride, the new 2015 Toyota Tundra Bass Pro Shops Off-Road Edition is equipped for all your outdoor adventures.

Zero Emissions and Zero Cost: Toyota Offers One Fuel Cell Vehicle for Free

It’s hard to be a trendsetter in places like Los Angeles or San Francisco, but one lucky Californian will blaze that trail when they park a new Toyota Fuel Cell Vehicle (FCV) in their garage.
 
Toyota and the Environmental Media Association (EMA) are offering a historic opportunity to own the company’s first zero-emission hydrogen vehicle when it arrives in California dealerships like Maitia Toyota in late 2015. Toyota is the first major auto manufacturer to give away a fuel cell vehicle to an individual owner.

Introducing the Toyota 2015 Camry Race Car

Toyota Racing Development has introduced the new 2015 Toyota Camry race car that will compete in NASCAR Sprint Cup Series (NSCS) competition beginning next season. With the announcement of the 2015 Camry race car,

Special Edition Prius Takes on a New Persona for 2015

The best-selling hybrid in America is taking style to a new level. The 2015 Prius Persona Series Special Edition is tailored with elegant exterior and interior touches that make it unique. The special edition model will begin arriving in dealerships in September.

Redesigned 2015 Toyota Yaris Sub-Compact

A bold new look with a distinct European flavor. A new, quieter interior crafted from improved materials. And a new attitude. The redesigned 2015 Toyota Yaris checks all of the boxes for small-car shoppers. And then it adds and checks two more boxes for fun and value. In 3-door or 5-door liftback models, the 2015 Yaris makes every day driving less every day.

2015 Tundra TRD Pro Series Set to Get Dirty in SCORE Baja 1000 Race

TORRANCE, Calif. (August 5, 2014) – Toyota Racing Development (TRD) and Toyota Truck Chief Engineer, Mike Sweers, enter the new 2015 Tundra TRD Pro Series in the 47th Tecate SCORE Baja 1000. The lightly modified Tundra Pro Series will compete in the Full Size Stock Class this November 12-16 in Ensenada, Mexico.